eSource For Internet Businesses

All of the major search companies send traffic to your site, please don’t try to worry too much about traffic from just one such as Yahoo. For more information contact SEO Web Design.There are two main areas that search engines think about when they’re thinking about where to place you in the search rankings:

 

The first is the text that you have on your web page and how relevant that is to what people are searching for. They are on-page phrases and words that are picked up when the search engines crawl your site SEO London.

 

The second thing the search engines look at is how popular your site is on the internet. Are there thousands of other web sites, blogs and links all pointing back to you? Are your links coming from key sites with high page ranks? What is the wording of the back link? These are external settings that have a big effect on search results. They are not discussed here.

 

Off-page factors are more important than the on-page factors in determining your position in the search results, but on-page factors are still important and both have to work together to get the best results from Google or any of the search engines.

 

Below are what SEO Web Design consider to be the main 5 critically essential on-the-page search engine optimization factors

 

1.    Title

2.    Keywords

3.    Description

4.    H1 Heading

5.    Main Body text of the page

 

Title

This is a hidden field (a meta field), it should be limited to 10 words and this appears in the top ‘tab’ of the browser. This should be you main focus of your SEO work, it needs to contain off of the keywords you want to target.

 

Keywords

This is a hidden field. It contains a list of the main keywords that you are trying to rank for on your site. It should contain all of the keywords in the title and also some others that are important. Google does not use this mutch but other sarch engines do, so try to make sure that the phrases are relevant to your business.

 

Description

A hidden field, which is picked up by Google and shown on the search page when anyone types in a search. Note the description should be a couple of English sentences but they must contain all the words in the Title.

 

H1 Heading

This is a type of heading on the main text of the page. H1 tags are key to getting your terms indexed. Heading text should be build up from keywords found in the Title.

 

Main body text of the page

There should be at least 400 words on the page (ideally). An even spread of keywords is important, they must appear natural and evenly distributed. Too few keywords and too many keywords are both bad ideas! Try to get about a 4% distribution of the leywords across the page.

 

In the next article we will look at Off-Page factors for SEO success.

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