eSource For Internet Businesses

Because of a ground-breaking agreement between Dell and Google, SEO could soon be a mainstream topic of conversation. Dell, the world’s leading maker of private computers, has announced that it is testing a pre-put in package of Google software, as well as a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar.

While the home page and Desktop Search will be an simple boost to Google’s share of the Search market, and perhaps even a threat to Microsoft’s desktop dominance, it’s the pre-installation of the Google Toolbar that can be of most interest to SE marketers and optimizers round the world.

Currently a specialist ‘trade tool’ used predominantly by SE practitioners, the Google Toolbar could soon be automatically available to many thousands of mainstream laptop users. So, Google PageRank and, by extension, search engine promoting and optimization look set to become half of mainstream vocabulary. (Well, perhaps that is a very little optimistic… Maybe they are additional probably to become half of the vocab of the computer savvy mainstream.)

Thus what does this all mean to SEO and SEM? In my humble opinion, the four most vital implications of the Dell-Google agreement are:

1) Business call manufacturers will finally ‘get’ SEO

Although not overly useful to SEMs and SEOs, Google PageRank is an ideal hook for busy decision makers. It’s very easy (in that it’s simply a mark out of 10) and measurable, and it’s simply THERE; you don’t have to travel out of your approach to determine the PageRank of a site. It’s specifically what decision makers would like to urge their collective heads around SEO. They do not have the time or inclination to understand the complexities of SERPs, IBLs, spiders, indexing, keyword phrases, metatags, article PR, SEO copywriting, etc. For higher or worse, PageRank eliminates all shades of grey, leaving the two colours several decision makers perceive best: black and white.

two) Business can discover the importance of PageRank

While most business decision makers are aware {that a} sensible search engine ranking is nice for business, they are not nonetheless aware {that a} unhealthy PageRank is dangerous for business. However with the Google Toolbar at their disposal, they soon can be. Decision manufacturers can immediately start to use PageRank as a one-shot assessment of the credibility and authority of each web site they visit. And in the method, they will become painfully aware of what their own PageRank says about their company.

3) Business will be additional Search-proactive

Once call makers notice {that a} dangerous PageRank is dangerous for business, they’ll be a lot of seemingly to be proactive about their search engine ranking.

4) Additional businesses will dedicate a budget to Search

PageRank can become simply a part of ‘doing business’. Just like TV, radio, and newspapers, it will be proactively communicating with call makers, every and each day. While the mechanics of a high search ranking will remain a mystery to most, the Search DOMAIN can no longer be considered a black art, and SEMs and SEOs will no longer be thought-about witch-doctors. This will build decision makers so much more comfy dedicating a budget to Search (especially as they now have one thing measurable to grab a hold of – see point one on top of).

Conclusion

It seems that Google has once once more created a terribly astute business decision. For higher or worse, they’ve improved their position in Search and created important inroads into the desktop software market. Can they threaten Microsoft’s desktop dominance? We’ll have to attend ‘n see. Will they enrich the SEM / SEO industry? In my humble opinion, yes! Google could not be everybody’s favorite search engine, however if they bring about PageRank into the mainstream, the Search industry can finally attract the proportion of company advertising spend it deserves.

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Tags: business, internet business, Internet Marketing, online business, search engine, SEO

This entry was posted on Monday, February 15th, 2010 at 6:47 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.