3 Myths About SEO
Search engine optimization or SEO is riddled with many different myths showing up from time to time. As search engines grow and evolve so do the theories on how to best understand and utilize these tools. The myths grow due to a lack of rules for how to best rank your site. It is important to keep in mind search engines occasionally change their algorithms, and it is your responsibility to stay informed. Since there are no written rules however the only way to do so is to different strategies until you what works.
To help you maximize your site, here is a list of SEO myths. Also, remember that solid hosting is certainly necessary. We highly recommend Blue webhost.
It’s a common myth that you need to create special search engine oriented pages to rank well. If you have some basic knowledge, you can rank well for any page on your site. So creating SEO based landing pages just doesn’t make sense. If you are advertising with PPC you do need a landing page, but it’s not needed to rank in the organic listings. Rather than building a landing page, it’s best to focus on bringing traffic to a regular page on your website. So if some of the pages on your site aren’t getting you traffic, it simply means you need to work on optimizing them better, rather than adding new ones. This is a fairly straightforward principle if you understand that landing pages are only to help you convert your traffic. Many people also fall for another SEO fantasy, which is that they need to have a Google Sitemap. The Sitemap is merely one of the wide variety of tools Google puts at the disposal of webmasters. You will not have need of a Google Sitemap at all, if you have built your site properly and made it friendly to the search engines. Of course, it won’t hurt your site if you have it and it might lead to your site getting indexed a little faster but that’s about the limit. Having it won’t get you better rankings or influence other SEO factors.
There is also a myth regarding your page content. There is a misunderstanding that you need a minimum number of words on your page. Content should be evaluated by quality of information not word count. The reason this myth came up is because having a good amount of content on your page allows you to optimize it for at least 3 to 5 keywords. Be careful not to get caught up in word count, though, as a short copy can be as effective as a longer one.
The important point is the quality of information not how many words you use. You should not waste time trying to impress the search engines, especially if it ruins the meaning of your site. Good content is not determined by length so any length will work. The best approach to SEO is researching already perfected practices and implementing them on your site. As search engines change their way of looking at sites, you need to adjust your site content – this is the only real way to optimize your search ranking. Last but not least, don’t forget to read our BlueHost review and see if there are any new BlueHost promo codes.
Tags: Search Engine Marketing, search engine optimization, SEO, traffic generation
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